Jun 16, 2021
Meet Liz Castelli. She is a co-founder and COO of Tinsel Experiential Designs – this name gives me visions of joy at Christmastime! She started this company with college friends when they found each other after separate careers. They entered the Power Up Business Plan contest at the Brooklyn Library and won. Now, they are in their eleventh year of business!
Liz comes from a family of mechanics, engineers, teachers – people who worked for others. She followed the expected family career path to become an educator and did the business on the side. As she put it, she was wearing “rose-colored glasses in a mentally and physically challenging environment.” Her family thought this was a side-gig, but she showed them by becoming The First entrepreneur and grew her company into a multi-million-dollar enterprise with top Fortune 100 clients.
Liz feels the entrepreneurship mindset opened her to new possibilities and made it easier to become a risk-taker. She became unafraid and tried surfing, snowboarding and other activities because she knew that failure is temporary, and you try again. That mindset allowed her to accomplish another First by moving out of New York to Utah during the COVID pandemic, which is a significant shift for a family woman who grew up in NY.
Liz’s go-get-it attitude will inspire you to make some changes if you have been afraid to do so. Listen here on Liz’s First time participating in a podcast!